Privacy.
What we collect, how we use it, who we share it with, and how to ask us to stop. Written plainly, on purpose.
On this page
What we collect
To send you what you ordered, we need a name, a shipping address, and a contact email. Payments are processed by Razorpay, a PCI-compliant payment provider; your card, UPI, or netbanking details are collected by them directly and never touch our servers.
If you create an account, we keep the same address and email so you don't have to type them again next time. If you sign up for new arrivals or Practice notes, we keep just your email. Nothing else.
We also collect a small amount of technical information automatically when you visit: browser, device type, the pages you viewed, and an approximate location derived from your IP address. This is the data that lets us see what's working on the site and what isn't.
How we use it
We use your contact and address details to fulfil orders, send shipping updates, and answer questions when you write to us. We use the technical data to keep the site working — diagnosing problems, finding broken pages, and quietly improving things over time.
If we send you anything beyond order updates — a new-arrivals email, or the occasional Practice notes — it is because you asked for it, and every one has an unsubscribe link at the bottom.
We do not sell your data. We do not use it to train any model. We do run advertising, and with your consent the site loads measurement tags from Meta, Google, and Pinterest so we can tell whether that advertising works. When you place an order, we also report the sale to Meta and Google from our own server, with your details hashed, so those numbers stay accurate when browsers block tags. You can decline marketing cookies on your first visit and change your mind any time via Cookies in the footer. If a future practice changes any of this, we will flag the change at the top of this page before it takes effect.
A short, specific list. Each of these handles your data only to perform a task we ask of them, and each is bound by their own privacy practices.
- Razorpay
payment processing on the India store. They collect your card, UPI, or netbanking details directly; we never see them.
- Delhivery
delivery and tracking within India.
- ZeptoMail
order confirmations, shipping and delivery updates, return and refund notifications, and account sign-in codes.
- Klaviyo
new-arrivals and Practice notes emails if you’ve subscribed, a reminder if you leave a bag mid-checkout, and a review request after an order.
- Meta, Google, and Pinterest
advertising measurement. Their tags load only with your consent; order totals are also reported server-side with hashed identifiers so results stay accurate.
- Our hosting provider
the servers the site and the storefront run on.
We do not share your data with anyone else without your consent, with the narrow exception of complying with a lawful order from a court or regulator in India.
Cookies and similar technologies
We use cookies in three categories. You can choose which to allow on your first visit, and change your choice any time via Cookies in the footer.
- Necessary cookies
keep the site working — they remember you're signed in, hold the contents of your cart between pages, and remember the region and currency you've chosen. These cannot be turned off; the site can't function without them.
- Analytics cookies
help us understand which pages are visited, where things break, and how customers move through checkout. We use Google Analytics for this; the data is aggregated and used to improve the site. Off by default — you choose whether to turn them on. Even before you choose, Google Analytics receives an anonymous, cookieless count of visits — no cookies are set and no identifiers are collected unless you turn analytics on.
- Marketing cookies
load the advertising measurement tags from Meta, Google, and Pinterest. They tell us which of our ads led to a visit or an order. Off by default — nothing loads until you say yes. We do not sell your data.
You can clear our cookies from your browser settings at any time. Doing so will sign you out and empty your cart.
Where it's held, and for how long
Account and order data is stored in databases hosted by our infrastructure providers. Backups are encrypted and held in the same region as the primary database.
We keep order records for as long as required by Indian tax and GST law — typically six years from the end of the relevant financial year. Account data is kept while your account is active. If you close your account, we delete everything except the records we are required by law to hold, and only for as long as required.
Data in transit is encrypted with TLS; data at rest is encrypted at the provider level, and access is limited to the people who need it for a specific task.
If a security incident affects your personal data, we will write to you and notify the Data Protection Board of India, as the Digital Personal Data Protection Act, 2023 requires.
Your rights
You can ask us at any time to:
- Show you the data we have on you.
- Correct anything that's wrong.
- Delete it.
- Stop using it for a particular purpose.
Write to contact@modernyogi.co with “data request” in the subject line and we will respond within thirty days. There is no charge for this.
These rights are yours under the Digital Personal Data Protection Act, 2023. If we haven't resolved your concern to your satisfaction, you have the right to complain to the Data Protection Board of India. We do not make you jump through a separate process — the easiest path is to write to us.
Children and minors
Modern Yogi is not directed at children. We do not knowingly collect data from anyone under the age of eighteen without the verifiable consent of a parent or guardian. If you believe a child has created an account or shared their information with us, please write to us and we will delete the record.
Changes and contact
We update this page when our practices change. Material changes are flagged at the top of the page for thirty days after they take effect.
Our Privacy Officer and grievance contact for India is Shashank Sharma. To action any of the rights above — or for any other question about how we handle your data — write to contact@modernyogi.co with “data request” in the subject line, or use our contact page. We respond within thirty days.
If anything here is unclear, write to us and we will answer in plain language — contact@modernyogi.co.